HIA HUB 2024

Where global experts and enthusiasts unite for an unparalleled journey into cutting-edge skincare and wellness.

Step into an immersive world of skincare at The Skincare Edition: Unfiltered, the middle east's first-of-its-kind event for professionals and enthusiasts. Explore exclusive experiences brought to you by global brands, offering unique skin analyses and valuable insights into skincare practices and active ingredients.

Night Done Right

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Dermatologist Guided Solutions

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Skincare Nation

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Sea to Skin

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Clear Beauty

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Change the Way You See Your Skin

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Skin Science and Tech

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Tokyo Urban Oasis Experience

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Hack Your Skin Health Experience

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J-Beauty Station

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Wellness Hub

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More For Pores

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Potent and Peerless

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Skin's Happy Place

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Your Way To The Most Radiant Skin

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Uncovering Biotech Ingredients: Anti-ageing Skincare

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Under the UV Light: See the Difference

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Targeted Solutions, Transformative Results

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A Golden Hour

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Focusing on the Middle Eastern market, the summit aims to provide attendees the opportunity to engage with industry experts, discover cutting-edge products and techniques, and gain invaluable knowledge tailored to the region's diverse needs and preferences.

As the inaugural event in its series, this year's theme, UNFILTERED, is designed to resonate with today's #nofilter trend, promoting open and honest conversations that challenge industry standards and remove barriers. Attendees will have the unique opportunity to attend talks and panels featuring global and regional CEOs, founders, and skinfluencers. Additionally, the event will unveil an Intelligence Report on skincare and Gen Z in KSA and UAE, providing fresh insights and strategic guidance for the industry.

Join us for a groundbreaking summit that promises to shape the future of skincare in the Middle East and beyond.

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